Vita Group launches new brand – Artisan Aesthetic Clinics
Vita Group (ASX: VTG) has opened its first non-invasive medical aesthetic clinic under its new premium national brand Artisan Aesthetic Clinics.
Opening its first clinic on Brisbane’s Racecourse Road this Thursday, 1 November, Artisan goes beyond the standard experience currently on offer to clients by delivering tailored treatments, in a bespoke and medically led environment.
“I’m personally very excited to be launching the first Artisan Aesthetics Clinic this week,” said Maxine Horne, CEO of Vita Group. “The team has worked hard to bring this vision to life, which addresses a gap in the market for a high-quality, medically-driven aesthetic brand that offers clients a premium experience in beautiful surrounds.”
In line with its positioning in the premium end of the $1 billion Australian medical aesthetics sector, each Artisan clinic will be unique in design and service offering, reflecting its location and clientele. Cutting-edge technology with intuitive touchpoints for clients, along with Vita’s unique approach to consulting with clients, will drive a seamless, personalised end-to-end experience, while well-thought-out spaces will ensure clients feel at home and relaxed.
“Artisan is not one size fits all,” said Ms Horne. “Everyone is different and requires a tailored treatment plan to achieve the best result. In truly making our mark in the space and setting the standard for best practice, each of our clinics will be unique in their design and provide our clients with a truly luxe experience where they feel confident and empowered to ‘master their artistry’.”
Artisan Aesthetic Clinics will be guided by an experienced medical board, led by Dr Linda Williams who has more than 17 years of global experience in the medical aesthetics industry. Dr Williams will lead Artisan’s medical team to deliver best-practice across the brand’s clinics, ensuring clients receive the highest standard of safety and care.
“Our experienced and capable board of medical practitioners is a key differentiator for Artisan,” said Ms Horne. “We are committed to being at the forefront of driving best practice not just across our network of clinics, but within the industry.”
Artisan Racecourse Road will open its doors from Thursday, 1 November and will offer an expertly-curated range of treatments to clients including cosmetic injectables, laser and light-based therapies, body contouring, skin-tightening and dermal treatments.
A second location in Newstead’s Gasworks precinct will open in early December 2018, with an extensive list of clinics set to follow in the new year as Vita implements its strategy to establish a national premium network of clinics over the next five years.