Vita Group acquires Gold Coast aesthetics clinic
Vita Group (ASX: VTG) has acquired Gold Coast medical aesthetics clinic, Emetheni, in line with its strategy to establish a national network of premium medical aesthetic clinics under its recently launched brand, Artisan Aesthetic Clinics.
The acquisition takes Vita’s portfolio of clinics to nine, which includes three clinics in Sydney, three in Canberra and two in Brisbane, with Emetheni marking Vita’s entry into the Gold Coast.
Vita acquired Emetheni for its strong medical focus, comprehensive service offering and premium positioning. Established by Dr Peter Morley and Kitty Morley in 2005, Emetheni specialises in skin and aesthetic treatments including cosmetic injectables, laser and light-based therapies, facial thread lifting and cosmetic mole and skin cancer removal.
Chief Executive Officer of Vita Group, Maxine Horne said the clinic was a natural fit for the group’s Artisan Aesthetic Clinics brand.
“We are excited to welcome Dr Morley and the team at Emetheni” she said. “They share our vision of setting the standard for best practice across the industry and will bring extensive experience and knowledge to our growing network of clinics.”
In addition to his role overseeing the clinical operations of Emetheni, Dr Morley will also join Artisan’s medical board which drives high standards of clinical safety, training and care across the brand’s network of clinics.
Emetheni will be rebranded to Artisan Aesthetic Clinics in the future, along with Vita’s existing clinic network which currently includes the brands, Clear Complexions and Artisan Cosmetic and Rejuvenation Clinic.
Vita recently launched its Artisan Aesthetic Clinics brand with the opening of its first Artisan branded clinic on Brisbane’s Racecourse Road in November 2018. A second branded clinic will open in Newstead’s Gasworks precinct in early December 2018, with an extensive list of clinics will follow in the new year – through a combination of greenfields and acquisitions –as Vita establishes a national network of 70 to 90 clinics over the next five years.