Our leadership team


Chief Executive Officer

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Since founding the company with one store in 1995, Maxine has guided the growth and evolution of the groupShe leads the group leadership team and is responsible for the strategic direction of the business, including operational leadership of the group’s skin health and wellness channel.  

Prior to forming Vita Group in 1995, Maxine gained significant global telecommunications experience in sales, customer service, leadership and operational roles in the UK and Australia.  

Maxine was named QBR Business Woman of the Year, Retail in 2006; received the 2014 Entrepreneur of the Year award for the industry category, Northern region; was inducted into the Businesswoman’s Hall of Fame, and released her biography, Think Smart, Run Hard in 2016; and in 2019 was honoured to receive The Courier-Mail Award for Business Person of the Year. 

Maxine is also a member of Chief Executive Women and an ambassador for Vita Group’s hero charity Act for Kids.  


Chief Operating Officer

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Pete leads operations across Vita Group’s network of brands, which includes Artisan Aesthetic Clinics, Sprout accessories and Vita Enterprise Solutions, as well as 104+ Telstra retail stores and Telstra Business Technology Centres. Pete is responsible for leading these teams to deliver the very best customer experience.

Prior to joining Vita Group in 2008, Pete held various general management roles in global manufacturing and product development organisations. His previous roles include General Manager Residential at ASSA ABLOY Australia, General Manager Industrial Division at EGR, General Manager Domestic and International Marketing and Product Development at GWA Caroma.

Pete holds a Bachelor of Commerce from the University of Melbourne. 


Chief Financial Officer

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Andrew leads the finance, property and facilities division which includes property and support services, management reporting, planning, treasury and financial accounting, tax, accounts payable, accounts receivable, banking, and investor relations functions.  

Prior to joining Vita Group in 2012 in the role of Financial Controller, Andrew worked in several senior leadership positions spanning the retail, financial services, manufacturing and insurance sectors in companies across Australia and the United Kingdom. Previous roles included Finance Manager at Credit Union Australia and Financial Controller at The Fresh Olive Company in the UK.  

Andrew holds a Bachelor of Commerce, Accounting from Griffith University and is a member of CPA Australia.


Chief People Officer

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Kendra leads the People and Performance division, which includes human resources, people operations, and learning and organisational effectiveness. The division is integral in driving Vita’s strategy to create and enable high-performing teams, which underpins the group’s strategy.   

Prior to joining Vita Group in 2007, Kendra held several leadership positions in human resources within the banking sector, including Organisational Development Advisor at Suncorp and HR Business Partner at National Australia Bank. Kendra also held various leadership roles at Vita Group prior to being appointed Chief People Officer in 2011 including human resources management, organisational development and project management for the group. 

Kendra holds a Bachelor of Commerce from the University of Wollongong. 

Justin Maskey

Chief Technology Officer

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Justin leads the IT division which includes IT operations, business intelligence, enterprise solutions and medical tech solutions.  

With a 19 year tenure at Vita Group, Justin has and continues to drive the evolution of the group IT function to support business outcomes, including the establishment of core analytics capability, the use of data as a competitive advantage and several key group-wide initiatives.  

Justin’s key achievements in his time at Vita include the early adoption of BI analytics capability, ERP upgrade and enhancement initiatives and leading Vita’s digital transformation program with the deployment of Salesforce and Office 365 across the group.

Rebecca McLeod

Chief Strategy and Communications Officer

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Rebecca leads the Strategy and Communications division, which includes strategic planning, group projects, internal communications, public relations, marketing, procurement, sustainability and philanthropy.  

Prior to joining Vita Group in 2011, Rebecca held several senior leadership and management consulting roles in industries including banking, insurance, mining and transport, with a focus on project management, organisational effectiveness, leadership development and learning. Previous roles include Principal Advisor at Rio Tinto and Manager Leadership and Organisational Capability at Suncorp. 

Rebecca holds a Bachelor of Arts (double major in Psychology) and a Graduate Certificate in Business Administration and is currently completing a Master of Business Administration. 

George Southgate

Chief Legal and Risk Officer

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George leads the Legal and Risk division, which includes legal, group assurance, risk and compliance. George is also the group’s Company Secretary and leads the group’s corporate governance function.

Prior to joining Vita in 2018, George worked in private practice acting for various clients in the government and private sector specialising in litigation with a focus on commercial disputes and health regulation. His most recent appointment was as a Senior Associate at national Australian law firm, Lander & Rogers.

George holds a Bachelor of Laws (Honours), a Graduate Diploma in Legal Practice (Distinction), a Master of Laws (Health Law), and a Bachelor of Nursing from the Queensland University of Technology, as well as a Graduate Diploma of Applied Corporate Governance from the Governance Institute of Australia.



Face Today Mediclinic rebrands to Artisan Aesthetic Clinic Cairns

Cairns cosmetic clinic, Face Today Mediclinic has rebranded to Artisan Aesthetic Clinic Cairns as it continues its mission to help residents look and feel their confident best through state-of-the-art treatments administered by industry leading clinicians. 

The rebrand comes two years after founder of Face Today and experienced registered nurse, Nicki Belle sold the clinic to premium medical aesthetics brand, Artisan Aesthetic Clinics in order to expand its unique service offering within the Far North Queensland community.

“This is the next exciting step in our journey with Artisan that started when we joined the brand two years ago,” said Ms Belle. “We’ll still be in the same location with the same faces you know and love– it will just be under a brand new look and feel with more treating rooms and more talented clinicians joining out teams.”

Since joining Artisan, Face Today has gone from strength to strength, expanding its treatment offering to include PDO threads, Clear+Brilliant, medical-grade facials and body contouring thanks to Artisan’s ongoing investment in the latest machinery and clinician training. 

“Artisan has brought many benefits to Face Today and changed my working life for the better,” said Ms Belle. “I feel so supported in my practice and am able to stretch myself professionally.”

Founder and Chief Executive Officer of Artisan, Maxine Horne said she looks forward to introducing Face Today clients and the wider Cairns community to Artisan’s premium offering.

“We’re excited to launch Artisan Cairns and introduce clients to the unique experience we provide,” she said. “From our bespoke clinics and state-of-the-art treatments through to our highly-skilled clinicians who are experts at tailoring a combination of treatments and therapies to suit each individual’s goals, we can’t wait to help more clients master their artistry.”
Artisan Aesthetic Clinics launched in November 2018 and currently operates 20 clinics across Australia.

Artisan Aesthetics Group – clinic network


  • Artisan Racecourse Road, Hamilton
  • Artisan Gasworks, Newstead
  • Artisan Rosalie Village, Rosalie
  • Artisan Fortitude Valley
  • Artisan Bulimba
  • Artisan Maroochydore
  • Artisan Hope Island Rd
  • Artisan Kenmore
  • Artisan Cairns
  • Emetheni,BurleighHeads
  • The Bradford Clinic, Toowoomba
  • HC Medical, Robina

New South Wales

  • Artisan Balmain
  • Artisan Mosman
  • Lily Room, Chatswood 
  • Coco Skin Laser Health, Newcastle

Australian Capital Territory

  • Artisan Bruce
  • Artisan Woden 
  • Artisan Gungahlin


  • Pamper Medical Skin Clinic, Geelong

For more information on Artisan Aesthetic Clinics, visit artisanclinics.com.

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Introducing the Medical Director and Clinical Nurse Director for Artisan Aesthetic Clinics

With 20 clinics and growing, Artisan Aesthetic Clinics is excited to announce the appointments of Medical Director and Clinical Nurse Director.

With Dr Andreas Fox as Medical Director and cosmetic nurse Jacinta King as Clinical Nurse Director, Artisan further positions itself as an industry leader. These roles will drive Artisan’s already strong focus on medical oversight, clinical governance, and clinical training and assessment. As the demand for increasingly complex aesthetic procedures grows exponentially, Artisan’s loyal client following will continue to be assured of aesthetic treatments and services that are both safe and effective.

Dr Fox and nurse Jacinta were selected from Artisan’s skilled team of clinicians, following a national search for candidates across the industry. This is a clear example of the talented and capable team within Artisan, as well as the focus on careers progression within the business.

Medical Director – Dr Andreas Fox

A highly valued member of the Artisan team, highly skilled practitioner, Dr Fox has been treating in Artisan’s Mosman, Balmain and Woden clinics for several years and is in demand as both a clinician and industry expert. With 20 years of experience as a consultant plastic and aesthetic surgeon for some of London’s largest and most prestigious hospitals, as well as in the non-invasive industry in Australia, Artisan is proud to have him in the role of Medical Director.


Clinical Nurse Director – Jacinta King

Jacinta King, also a highly respected member of the Artisan team, has been delivering outstanding results to clients, treating in Artisan’s Maroochydore clinic and previously within her business Defy Aesthetic Clinic, which Artisan acquired in November 2019. Jacinta has an extensive background in nursing and clinical care, in addition to significant experience in governance and project management. As President of Australia’s Cosmetic Nurses Association, which acts as a voice for all Cosmetic Nurses in Australia, Jacinta is a perfectly positioned to take on the role.


About Artisan

Artisan Aesthetic Clinics launched in 2018 with the opening of Artisan Racecourse Road in Brisbane, Queensland. Through its highly-skilled clinicians delivering holistic treatments and technologies in a premium environment, the brand has quickly established itself as one of Australia’s leading cosmetic clinic networks.

Our point of difference is our bespoke approach and our highly qualified team of doctors, nurses and dermal therapists, who are all masters of their craft. Artisan currently operates 20 clinics across Australia, and specialises in the latest aesthetic technology and techniques, from cosmetic injectables and laser and light-based therapies, to body treatments.

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Sprout reaches its goal of planting 10,000 trees for One Tree Planted

Vita Group couldn’t be more proud of its technology accessories brand Sprout, who have reached their goal of planting 10,000 trees for environmental not-for-profit One Tree Planted.

Since the end of March, Sprout has been funding the planting of 10 trees for every product sold online to help reforestation efforts following the devastating 2019/2020 Australian bushfires. According to One Tree Planted, young, healthy forests can help to prevent bushfires from spreading catastrophically by suppressing future fires and reducing the impact of smoke on public health and native ecosystems.

Sprout’s campaign has also supported One Tree Planted to conserve Australia’s unique wildlife and limit global warming, with a mature forest of 10,000 trees sequestering as much as 240 tonnes of carbon dioxide to provide for a cleaner, healthier climate.

“One Tree Planted wouldn’t be able to do the work that we do without our amazing donors,” said Cassandra Vitiello, Greenhouse Manager at One Tree Planted. “Thanks to companies like Sprout, who have contributed 10,000 trees to our project in Australia, which will help with climate change mitigation, create lasting community impact, rebuild habitat for wildlife, and so much more.”

General Manager at Sprout, Ben Caddy said he was thrilled to see Sprout reach its goal of funding the planting of 10,000 trees for One Tree Planted and looks forward to continuing to work with the organisation to create a more sustainable future.

“We love the work that One Tree Planted does and are really proud to have played a small role in helping them to rebuild following Australia’s recent bushfires,” he said. “Thank you to all our customers who supported Sprout and One Tree Planted throughout this campaign and helped us achieve our 10,000 trees target.”

This partnership forms just one pillar of Sprout’s commitment to sustainable business practices. The brand has a ten-year sustainability action plan underpinning its commitment to sustainability and creating technology that enhances its customers’ worlds, not just today, but into the future.

“Reducing our carbon impact is a major focus for Sprout,” said Mr Caddy. “We are constantly measuring and tracking our results to ensure that we are always improving and meeting our environmental objectives.”

Sprout will continue to work with One Tree Planted when it launches its new range of biodegradable phone cases in August, with the brand planting one tree for every case sold in-store or online.

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