Our board


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Paul is an experienced company director and CEO with a proven track record in leading complex businesses, both within Australia and internationally.

Paul is also a Non-Executive Director of Healthshare, a private company that builds digital platforms that create better health solutions for patients, practitioners and the Australian health industry.

Previously, Paul was a partner of the Boston Consulting Group and Executive Chairman of the National Home Doctor Service – the leading provider of after-hours general practitioner services into homes and aged care facilities across Australia and Canada. Paul has also held executive roles at Telus Corporation – a Canadian telecommunications company; the MIA Group – an Australian radiology, nuclear medicine and radiation oncology company; and audiology group, National Hearing Care Pty Ltd.

Paul became a director of Vita Group in January 2019 and Chairman in 2021, and is a member of the Audit, Compliance & Risk Committee, and the Remuneration & Nomination Committee.


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Since founding the company with one store in 1995, Maxine has guided the growth and evolution of the group as the chief Executive Officer until 2021. Now a Non-Executive Director, Maxine continues her involvement with the group through supporting and governing the business from her Board role.

Prior to forming the Vita Group in 1995, Maxine gained significant global telecommunications experience in sales, customer service, leadership and operational roles in the UK and Australia.

Maxine was named QBR Business woman of the Year, Retail in 2006; received the 2014 Entrepreneur of the Year award for the industry category, Northern region; was inducted into the Businesswoman’s Hall of Fame, and released her biography, Think Smart, Run Hard in 2016; and in 2019 was honoured to receive The Courier-Mail Award for Business Person of the Year.

Maxine is also a member of Chief Executive Women and an ambassador for Artisan Aesthetic Clinics.


Independent Non-Executive Director

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Paul is a co-founder and Director of ASX-listed Bailador Technology Investments Ltd (ASX:BTI), which focuses on expansion capital opportunities in the information technology sector. This role provides Paul with exposure to the most up to date approaches and business models to take advantage of the rapidly changing technology landscape. Paul’s business background includes senior positions with leading private equity house, CHAMP; the media focused investment house, Illyria; and with MetLife Investments in London.

Paul’s other current board positions are: Director of SiteMinder (cloud based hotel inventory distribution); Director of Stackla (user generated content platform); Director of Straker Translations (machine and crowd sourced language translation); Director of Yellow Pages New Zealand; and Director of the Rajasthan Royals Indian Premier League cricket franchise.

Paul is a fellow of the Financial Services Institute of Australia, a qualified Chartered Accountant, and a member of the Australian Institute of Company Directors. Paul became a Director of Vita Group in May 2014, and is a member of the Audit, Compliance & Risk Committee, and the Remuneration & Nomination Committee.


Client and Visitor COVID-19 Vaccination Policy

Effective from 16 December 2021, all clients and visitors attending our clini

Vita Group Limited is the parent company that owns and operates the network of branded and non-branded clinics under the name Artisan Aesthetics Clinics (Artisan).

The health and safety of team members, clients, and those who visit our premises is a top priority. As such, and as the risks associated with COVID-19 continue to evolve, we are enhancing our existing measures to provide a safe environment.

Effective from 16 December 2021, all clients and visitors attending our clinics and support centre will be required to be fully vaccinated (or have a valid medical exemption) and provide relevant supporting evidence upon entry.
There are a number of ways to present proof of vaccination. Clients and visitors should refer to the guidelines pertaining to acceptable evidence documentation relevant to their state.

A valid medical exemption means:

  • a valid state-issued medical exemption certificate with a client-provided negative PCR test result (taken within 72 hours prior to the appointment time);
  • a medical emergency (e.g. adverse event); or
  • a clinical review if indicated by your clinician.

Our team will check your temperature on arrival and verify the above information, and to the extent necessary will store the information in accordance with our privacy policy, which is operated in accordance with the Privacy Act 1988 (Cth).

We recognise that these measures may cause inconvenience, for which we apologise. However, to ensure a safe environment for everyone, unfortunately we will not be able to permit entry to clients or visitors who do not meet the above criteria.

This policy is subject to ongoing review.

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Face Today Mediclinic rebrands to Artisan Aesthetic Clinic Cairns

Cairns cosmetic clinic, Face Today Mediclinic has rebranded to Artisan Aesthetic Clinic Cairns as it continues its mission to help residents look and feel their confident best through state-of-the-art treatments administered by industry leading clinicians. 

The rebrand comes two years after founder of Face Today and experienced registered nurse, Nicki Belle sold the clinic to premium medical aesthetics brand, Artisan Aesthetic Clinics in order to expand its unique service offering within the Far North Queensland community.

“This is the next exciting step in our journey with Artisan that started when we joined the brand two years ago,” said Ms Belle. “We’ll still be in the same location with the same faces you know and love– it will just be under a brand new look and feel with more treating rooms and more talented clinicians joining out teams.”

Since joining Artisan, Face Today has gone from strength to strength, expanding its treatment offering to include PDO threads, Clear+Brilliant, medical-grade facials and body contouring thanks to Artisan’s ongoing investment in the latest machinery and clinician training. 

“Artisan has brought many benefits to Face Today and changed my working life for the better,” said Ms Belle. “I feel so supported in my practice and am able to stretch myself professionally.”

Founder and Chief Executive Officer of Artisan, Maxine Horne said she looks forward to introducing Face Today clients and the wider Cairns community to Artisan’s premium offering.

“We’re excited to launch Artisan Cairns and introduce clients to the unique experience we provide,” she said. “From our bespoke clinics and state-of-the-art treatments through to our highly-skilled clinicians who are experts at tailoring a combination of treatments and therapies to suit each individual’s goals, we can’t wait to help more clients master their artistry.”
Artisan Aesthetic Clinics launched in November 2018 and currently operates 20 clinics across Australia.

Artisan Aesthetics Group – clinic network


  • Artisan Racecourse Road, Hamilton
  • Artisan Gasworks, Newstead
  • Artisan Rosalie Village, Rosalie
  • Artisan Fortitude Valley
  • Artisan Bulimba
  • Artisan Maroochydore
  • Artisan Hope Island Rd
  • Artisan Kenmore
  • Artisan Cairns
  • Emetheni,BurleighHeads
  • The Bradford Clinic, Toowoomba
  • HC Medical, Robina

New South Wales

  • Artisan Balmain
  • Artisan Mosman
  • Lily Room, Chatswood 
  • Coco Skin Laser Health, Newcastle

Australian Capital Territory

  • Artisan Bruce
  • Artisan Woden 
  • Artisan Gungahlin


  • Pamper Medical Skin Clinic, Geelong

For more information on Artisan Aesthetic Clinics, visit artisanclinics.com.

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Introducing the Medical Director and Clinical Nurse Director for Artisan Aesthetic Clinics

With 20 clinics and growing, Artisan Aesthetic Clinics is excited to announce the appointments of Medical Director and Clinical Nurse Director.

With Dr Andreas Fox as Medical Director and cosmetic nurse Jacinta King as Clinical Nurse Director, Artisan further positions itself as an industry leader. These roles will drive Artisan’s already strong focus on medical oversight, clinical governance, and clinical training and assessment. As the demand for increasingly complex aesthetic procedures grows exponentially, Artisan’s loyal client following will continue to be assured of aesthetic treatments and services that are both safe and effective.

Dr Fox and nurse Jacinta were selected from Artisan’s skilled team of clinicians, following a national search for candidates across the industry. This is a clear example of the talented and capable team within Artisan, as well as the focus on careers progression within the business.

Medical Director – Dr Andreas Fox

A highly valued member of the Artisan team, highly skilled practitioner, Dr Fox has been treating in Artisan’s Mosman, Balmain and Woden clinics for several years and is in demand as both a clinician and industry expert. With 20 years of experience as a consultant plastic and aesthetic surgeon for some of London’s largest and most prestigious hospitals, as well as in the non-invasive industry in Australia, Artisan is proud to have him in the role of Medical Director.


Clinical Nurse Director – Jacinta King

Jacinta King, also a highly respected member of the Artisan team, has been delivering outstanding results to clients, treating in Artisan’s Maroochydore clinic and previously within her business Defy Aesthetic Clinic, which Artisan acquired in November 2019. Jacinta has an extensive background in nursing and clinical care, in addition to significant experience in governance and project management. As President of Australia’s Cosmetic Nurses Association, which acts as a voice for all Cosmetic Nurses in Australia, Jacinta is a perfectly positioned to take on the role.


About Artisan

Artisan Aesthetic Clinics launched in 2018 with the opening of Artisan Racecourse Road in Brisbane, Queensland. Through its highly-skilled clinicians delivering holistic treatments and technologies in a premium environment, the brand has quickly established itself as one of Australia’s leading cosmetic clinic networks.

Our point of difference is our bespoke approach and our highly qualified team of doctors, nurses and dermal therapists, who are all masters of their craft. Artisan currently operates 20 clinics across Australia, and specialises in the latest aesthetic technology and techniques, from cosmetic injectables and laser and light-based therapies, to body treatments.

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