Latin for life
Vita Group is a publicly listed (ASX:VTG) Australian retailer with more than 25 years of expertise in consulting with customers and providing products and services that add value to their way of life.
Vita operates in two key industries:
Information and communication technology – where we own and operate more than 100 Telstra retail stores and Telstra Business Technology Centres, as well as our own Sprout accessories brand, which is stocked in more than 300 retail locations Australia wide.
Skin health and wellness – where we own and operate a growing network of aesthetic clinics through our own premium medical aesthetics brand, Artisan Aesthetic Clinics, and our network of non-branded aesthetic clinics.
We are a truly national organisation with more than 120 points of presence, 1,600 team members and revenues of $773.1 million (as at 30 June 2020).
Vita Group’s story began in 1995 when founder and Chief Executive Officer, Maxine Horne disrupted the telecommunications industry by opening Australia’s first shopping centre mobile phone store, Fone Zone.
One of Telstra’s first licensed dealers, Fone Zone was founded with the knowledge that customers wanted the best possible products and services, combined with an unbeatable in-store experience. It was here that our focus on adding value began.
Through delivering this unbeatable customer-focused experience, we achieved success right from the outset, and expanded to more than 100 stores Australia-wide by our public listing in 2005.
By 2008, we operated 164 Fone Zone stores before re-inventing ourselves under our new brand, Vita Group, and in 2009, we signed an exclusive Master License Dealer Agreement with Telstra, which became the launch pad for our transition into owning and operating more than 100 Telstra retail stores. At this time, our focus evolved from being a telecommunications provider towards a provider of holistic information and communication technology solutions.
From 2009 to 2015, we continued our journey of growth and transformation through the acquisition and launch of several businesses and brands, including our own technology accessories brands, Sprout.
In late 2017, with an established and successful business in place and 22 years of experience under out belt, the timing was right to diversify into new categories. Vita entered the growing and attractive skin-health and wellness industry with the acquisition of Clear Complexions, a medical-grade skin health business with six clinics across Sydney and Canberra.
2018 saw us take the next step in our expansion of our skin-health and wellness portfolio with the launch of our own brand, Artisan Aesthetic Clinics. With a clear mission to educate and inform Australians on what’s aesthetically possible, we opened our first clinic, Artisan Racecourse Road in Brisbane in late 2018. By early 2020, our network had grown to nearly 20 Artisan branded and non-branded clinics across the eastern seaboard of Australia. Led by a highly-qualified and skilled team of experts, we have helped, and continue to help, hundreds and thousands of clients to manage the ageing process and look and feel their confident best through results driven treatments and technologies.
With more than 25 years of experience, today Vita Group is proud of both our humble beginnings and our great successes. Throughout our journey, our focus on team members and our customers has remained at the heart of everything we stand for.
Sprout reaches its goal of planting 10,000 trees for One Tree Planted
Vita Group couldn’t be more proud of its technology accessories brand Sprout, who have reached their goal of planting 10,000 trees for environmental not-for-profit One Tree Planted.
Since the end of March, Sprout has been funding the planting of 10 trees for every product sold online to help reforestation efforts following the devastating 2019/2020 Australian bushfires. According to One Tree Planted, young, healthy forests can help to prevent bushfires from spreading catastrophically by suppressing future fires and reducing the impact of smoke on public health and native ecosystems.
Sprout’s campaign has also supported One Tree Planted to conserve Australia’s unique wildlife and limit global warming, with a mature forest of 10,000 trees sequestering as much as 240 tonnes of carbon dioxide to provide for a cleaner, healthier climate.
“One Tree Planted wouldn’t be able to do the work that we do without our amazing donors,” said Cassandra Vitiello, Greenhouse Manager at One Tree Planted. “Thanks to companies like Sprout, who have contributed 10,000 trees to our project in Australia, which will help with climate change mitigation, create lasting community impact, rebuild habitat for wildlife, and so much more.”
General Manager at Sprout, Ben Caddy said he was thrilled to see Sprout reach its goal of funding the planting of 10,000 trees for One Tree Planted and looks forward to continuing to work with the organisation to create a more sustainable future.
“We love the work that One Tree Planted does and are really proud to have played a small role in helping them to rebuild following Australia’s recent bushfires,” he said. “Thank you to all our customers who supported Sprout and One Tree Planted throughout this campaign and helped us achieve our 10,000 trees target.”
This partnership forms just one pillar of Sprout’s commitment to sustainable business practices. The brand has a ten-year sustainability action plan underpinning its commitment to sustainability and creating technology that enhances its customers’ worlds, not just today, but into the future.
“Reducing our carbon impact is a major focus for Sprout,” said Mr Caddy. “We are constantly measuring and tracking our results to ensure that we are always improving and meeting our environmental objectives.”
Sprout will continue to work with One Tree Planted when it launches its new range of biodegradable phone cases in August, with the brand planting one tree for every case sold in-store or online.
Artisan Aesthetic Clinics adds Euphoria Cosmedic Clinic
Vita Group (ASX: VTG) has acquired Euphoria Cosmedic Clinic on the Gold Coast under its Artisan Aesthetic Clinics brand. Founder of Euphoria and highly skilled registered nurse, Rachel Gregory will join the team at Hope Island Road on Tuesday 4 May, bringing her significant cosmetic injectables expertise to the clinic.
With more than 24 years of medical experience including 15 years in aesthetic treatments, Rachel has established herself as one of the Gold Coast’s most respected cosmetic injectors, known for delivering natural looking results in a professional, friendly and caring way. The clinic has a particular focus on delivering premium cosmetic injectable treatments including anti-wrinkle, dermal filler and PDO threads.
Maxine Horne, Vita Group’s Chief Executive Officer, said: “We are very pleased to welcome Rachel to the Artisan team. She will add significant value to our Hope Island Road clinic, expanding the clinic’s capability in the field of cosmetic injectables and further reinforcing the premium, personalised experience we provide to our clients.”
Artisan Aesthetic Clinics launched in 2018 with the opening of Artisan Racecourse Road in Brisbane, Queensland. Through its focus on appointing a team of highly-skilled clinicians to deliver holistic treatments and technologies in a premium environment, the brand has quickly established itself as one of Australia’s leading cosmetic clinic networks.
Artisan currently operates 20 clinics across Australia, three of which are on the Gold Coast, a high-demand location for non-invasive cosmetic treatments in Australia.
Artisan Aesthetics Group – clinic network
- Artisan Racecourse Road, Hamilton
- Artisan Gasworks, Newstead
- Artisan Rosalie Village, Rosalie
- Artisan Fortitude Valley
- Artisan Bulimba
- Artisan Maroochydore
- Artisan Hope Island Rd
- Artisan Kenmore
- Emetheni, Burleigh Heads
- The Bradford Clinic, Toowoomba
- Face Today Mediclinic, Cairns
- HC Medical, Robina
New South Wales
- Artisan Balmain
- Artisan Mosman
- Lily Room, Chatswood
- Coco Skin Laser Health, Newcastle
Australian Capital Territory
- Artisan Bruce
- Artisan Woden
- Artisan Gungahlin
- Pamper Medical Skin Clinic, Geelong
Sprout accessories achieves ISO certification
Vita Group’s Sprout accessories brand has been awarded two Best Practice ISO certifications, strengthening its reputation as a best-in-class manufacturer and leading provider of technology accessories in Australia.
The certifications – Best Practice Quality Management System (ISO9001) certification and Best Practice Environment Management System (ISO14001) certification – are based off international standards set by the International Organisation for Standardization. They demonstrate that an organisation’s product or service meet the expectations of its customers and reflect Sprout’s commitment to sustainability and creating technology that enhances the world not just today, but into the future.
To achieve ISO9001 and ISO14001, the business met a comprehensive set of requirements which it must now continue to meet to maintain certification. ISO certification delivers significant business benefits including improved customer satisfaction, cost reduction, improved legal compliance and risk management, and importantly, environmental benefits for Sprout and for its suppliers.
For Sprout General Manager, Ben Caddy, achieving ISO certification was an important step in the brand delivering its ten-year sustainability action plan which aims to address key elements across the end-to-end product value chain.
“At Sprout we are always aiming to improve our customer experience and quality standards, and ISO ensures we do that,” he said. “ISO9001 enables us to demonstrate our ability to provide products and services that consistently meet regulatory requirements, whilst ensuring the smooth operation of our business and exceeding our customers’ expectations. Another major focus for Sprout is to reduce our carbon impact,” Mr Caddy continued. “The standards in ISO14001 help us to define the right targets and measure and track our results to ensure that the business is constantly improving and meeting our environmental objectives.”
Sprout’s ten-year sustainability action plan involves implementing key initiatives including sourcing recyclable materials for packaging and product development, continuing to drive ethical and socially responsible supply chains, reducing carbon emissions, and designing more sustainable multi-use and eco-friendly products.
The brand is already underway in implementing these initiatives, recently launching a campaign in partnership with One Tree Planted that will see it fund the planting of ten trees for every product sold online from 21 March to 29 June. To date, Sprout has funded the planting of nearly 2,600 trees and is aiming for 10,000 trees planted by the end of June to help One Tree Planted’s reforestation efforts following the 2019/20 Australian bushfires.
Sprout is also set to move to 100% recyclable packaging towards the middle of 2021 which will include switching from foam to recycled pressed cardboard, removing non-recyclable plastic windows, and extensive use of bamboo pulp in packaging.
Compostable phone cases are also in development and due to launch later in the year. These cases will see 90% biodegradation of plastic material within 12 weeks in commercial compost systems or 12 months if composted at home.
Mr Caddy said ISO certification will ensure Sprout is held accountable for these environmental initiatives as well as its sustainability targets. It will also ensure the business is continuously improving its manufacturing and environmental management systems to the benefit of its customers and the world around it.
“ISO certification is extremely important to the business as it ensures we have the tools, processes and systems to meet our business targets,” he said. “ISO certification also places the business in a constant state of improvements so that we can not only show improvement year-on-year, but also regularly monitor our important sustainability objectives and put the processes in place to achieve them.”